You may have recently seen more twitter tweets appearing in Google search results. The reason being Twitter has a very high Google search page rank. So whatever is tweeted would be indexed by Google and would appear on Google search results. Hence, the better the content is, better is the visibility on Google search. Below is an example of how the twitter handle appears when a Google and twitter search is done on the “Obama”.
The right tweet content – In order to get the tweet displayed on Google, one needs to get the keywords right. Conducting keyword research plays a crucial part in optimizing the content. It helps in understanding the needs of the social community and communicates the content more efficiently. Keyword Targeting is very crucial if one wants to send the right signals through your tweet to potential customers. It helps to connect with users who have recently used the keywords to tweet or search for them in Twitter.
The right tweet content – In order to get the tweet displayed on Google, one needs to get the keywords right. Conducting keyword research plays a crucial part in optimizing the content. It helps in understanding the needs of the social community and communicates the content more efficiently. Keyword Targeting is very crucial if one wants to send the right signals through your tweet to potential customers. It helps to connect with users who have recently used the keywords to tweet or search for them in Twitter.
In the above example, when the keyword “Organic fruits” was searched, the results had tweets which had organic fruits in the content.
Along with keywords, one can add some hashtags in the tweet, and it helps in keeping the tweets organized and searchable in Twitter and Google. Using one or two simple hashtags can make an enormous difference to your tweet. Using popular hashtags can help gain more visibility.
Tools to make the tweet popular- When one happens to search anything on Twitter, the search results first display the most popular tweet. To become popular, the tweets either have to be retweeted by other users or the user has to have a lot of followers. As one group of Chicago consultants, Salient Fox, would say; "It's not the sheer number of followers you have on social media, it's the quality of the followers." One of the easiest ways to get more followers is to use tools like Sprout Social. Sprout Social is a great tool to manage ones Twitter marketing campaign. It helps in finding more targeted followers of one’s interest and reaching out to potential customers. Sprout Social helps in picking out people of a particular niche, say people who have searched a particular keyword for example and makes the user follow them on Twitter. In return, the people might start following the person back. This tool is automated to follow people, and there are options to unfollow people as well.
Another popular tool which is ideal to view and share all the social media content in different ways is SMQUEUE. It is a wonderful tool to post multiple tweets to be posted at regular intervals. The tool has the option of choosing one’s content, the time it has to be posted, frequency of posting and expiry time. The only disadvantage of this tool is that it needs a minimum 100 entries to get started. But ideally, since the tool automates the posting of a large number of tweets, saves a lot of time and repeated posts makes the content more popular and visible.
Ultimately, social media marketing has become very popular, and marketing through Twitter has become one of the most used methods. Hence, the tweet with the right content using keywords /hashtags and using the right tools to gain more popularity can make the marketing campaign more effective and successful.
Along with keywords, one can add some hashtags in the tweet, and it helps in keeping the tweets organized and searchable in Twitter and Google. Using one or two simple hashtags can make an enormous difference to your tweet. Using popular hashtags can help gain more visibility.
Tools to make the tweet popular- When one happens to search anything on Twitter, the search results first display the most popular tweet. To become popular, the tweets either have to be retweeted by other users or the user has to have a lot of followers. As one group of Chicago consultants, Salient Fox, would say; "It's not the sheer number of followers you have on social media, it's the quality of the followers." One of the easiest ways to get more followers is to use tools like Sprout Social. Sprout Social is a great tool to manage ones Twitter marketing campaign. It helps in finding more targeted followers of one’s interest and reaching out to potential customers. Sprout Social helps in picking out people of a particular niche, say people who have searched a particular keyword for example and makes the user follow them on Twitter. In return, the people might start following the person back. This tool is automated to follow people, and there are options to unfollow people as well.
Another popular tool which is ideal to view and share all the social media content in different ways is SMQUEUE. It is a wonderful tool to post multiple tweets to be posted at regular intervals. The tool has the option of choosing one’s content, the time it has to be posted, frequency of posting and expiry time. The only disadvantage of this tool is that it needs a minimum 100 entries to get started. But ideally, since the tool automates the posting of a large number of tweets, saves a lot of time and repeated posts makes the content more popular and visible.
Ultimately, social media marketing has become very popular, and marketing through Twitter has become one of the most used methods. Hence, the tweet with the right content using keywords /hashtags and using the right tools to gain more popularity can make the marketing campaign more effective and successful.